12 x 2", 47 pages, accordion bound with a paper slipcase. Designed, produced and bound by Chip Schilling. Printed offset by Lori Spencer at the Borowsky Center for Publication Arts in Philadelphia. This book is about the psychology of addictive thinking. This accordion fold book is housed in a slipcase that suggests a carton of cigarettes. The first page of this circular book presents the reader/viewer with a question: “Open the door?” From there, you are guided down a path that makes its way through the brain into a room where a clue to understanding the book can be found in a Mad Magazine style fold-in. The text is a sampling of multiple-choice intelligence test questions that have more to do with associations than with reality. The answers to these questions are based on temporal associations, which have no right or wrong answer and may change with each successive reading. This book comes with a warning, “Consumption of this book may cause stress and anxiety.” The color scheme of the book was chosen to create the highest amount of anxiety according to the Lucher Color Theory test. |
